营销网站建设

内容是一个网站最有价值的部分，内容为王就是这个意思，用户访问你的网站的唯一目的是获得有价值的内容，丰富的内容，准确的内容，不断更新的内容是成功公司网站的三个要点。完美公司网站设计的 101 项指标中，有 23 项是关于内容的，大家把内容放在第一，事实上，你应该把 80% 的重点放在内容上面，这 23 项内容指标分别为：
Content is a web site most valuable part, content is king is this meaning, the user access to your website only purpose is to get valuable content, rich content and accurate content, and constantly update the content is successful corporate site of the three elements. Perfect enterprise production site in the 101 index, 23 item is about the content, we put the content in the first place, in fact, you should put 80% of the center of gravity in content TOP, the 23 item index respectively is: 丰富的内容一个内容匮乏的公司网站，给用户带来的失望是很难想象的，用户通过搜索引擎，广告，或朋友介绍来到你的网站，是携带需要而来，他们对你的企业，商品，服务缺少知道，在这时，公司网站是最应该发挥价值的时候，好的公司网站的建设者应该揣摸用户的需要，他们为何来，期望看到什么，他们会遇见那些问题，大家如何解决，携带疑问而来的用户是最具潜在价值的用户，你的内容无论多么周到都不为过。然而现实的情形是，用户除去一些漂亮画面，什么也没看到，你的商品，商品的特征，价格，包装，生产周期，服务，支持文档，问题及解答等等，用户期望这类内容越详细越好，不少企业具备如此的心理，大家只不过放一点商品资料上去，用户有兴趣，自然会和大家联系。
A lack of content of the enterprise web site, to the disappointment of users into is hard to imagine, users through the search engine, advertising, or friends came to your web site, is with the demand and come, they are on your enterprise, product, service the lack of understanding in this time, the enterprise web site is the most should play value, good enterprise website builders should guess who the needs of users, why are they coming to, want to see something, they will encounter problems, how do we solve, with doubt and to users is the most potential value of customer, you no matter how good the content of too much. But the reality of the situation is, the user besides some beautiful pictures, what also didn't see, your product, the characteristics of the product, price, packing, production cycle, service, supporting documents, problems and solutions, and so on, the user hope these content the more detailed, the better, a lot of enterprises with this kind of psychology, we just put a little product material up, users are interested, naturally and contact us. 事实上，假如你的这类资料过分简陋，匮乏，用户会对你的实力产生怀疑，我过去为一个从事机床附件出口的企业提供 IT 咨询服务，那是一个很成功的公司，有一次，他拿出他们的商品目录给我看，那本目录有 500 页厚，上面密密麻麻地编排着很详尽商品数据，我看到那本目录的一瞬间就了解他们为何成功了。公司网站也是一样。
In fact, if your these material too humble, lacking, and user of your strength suspicion, I used to be a machine tool accessories export enterprise engaged in the provide IT consulting services, that is a very successful company, once, he took out their product catalog to let me see, that this directory has 500 pages thick, IT sucked a very detailed arrangement of product data, I see that this catalogue of the moment we will know why they succeeded. The enterprise website also is same. 准确的内容 没用户会容忍你网站上的错误，他们会感觉你不专业，不认真，假如一个企业在网站这类软的东西上都错漏百出，它的商品也不会好到哪儿去。你在创作站点内容的时候，需要不断检查，校对，最后，也是非常重要的，你要以一个用户的身份常常访问我们的网站，你会发现不少错误，这个时候你绝对不要等待，别说过两天我就改正，过两天的意思是你永远都不会去改正这类错误，有一些企业，他们网站上提供的电话是永远也打不通的，由于那个号码早就变了，你应该立即更正，现代的 CMS 网站可以让你很容易地达成这一点。
No user will put up with your site on the wrong, they will think you are not professional, not earnest, if a enterprise in the soft thing on the web site are complete flawed and its products is also not good where to go. You in the creation of the content of the site, needs to constantly check, proofreading, finally, and most important, you need to a user's identity often visit their website, you will find many mistakes, then you must not wait, don't say that in two days I will correct, two days mean you'll never go to correct these mistakes, there are some enterprise, their website the phone is forever also provide couldn't get through, because the number would have changed, you should immediately correct, the modern CMS website can let you very easy to realize this. 不断更新的内容这几乎是现在中小微型企业网站的通病，这类网站的大多来自企业主管的一次心血来潮，他们花了很多时间和预算建设了网站，以为如此便完事大吉，从此便将这个网站抛在一边。永不更新的网站对只来一次的用户来讲没什么，而只来一次的用户对企业也总是带不来销售，然而，假如用户对你产生兴趣，他们就会再来，只有对你的商品和服务有意购买的用户才会频繁来访，假如你的网站从不更新，对你无意的用户可能不会觉察，对你有意的用户必然会看到，从不更新的网站恰恰是给你最有价值的用户带来疑虑，他们会怀疑你的业务已经停顿。
This is almost the common problems of small and medium-sized enterprises at present site web sites, which are mostly from the enterprise competent a whim, they spent a lot of time and budget the website construction, thought this was done right, from now on will be behind this site. Never updated site to only coming a users have no what, but only to a user to enterprise also often take not to sales, however, if the user to interested in you, and they will come again, only to your products and services are interested in buying user would frequent visitors, if your website never update on your unintentional users may not become aware, for your intention to users will see, never updated site just is the most value for your users into doubt, they will doubt your business had stalled. 内容要专业内容必须要可以体现你的企业素质，用户和你打造消费关系之前，他们会通过网站上的内容揣测你的商品和服务，你网站上内容代表你的商品，专业的内容会让用户相信的商品和服务也足够专业。同时，专业的内容总是具备权威性，你的内容或许会被不少人引用，链接，无形中为你带来广告宣传用途。
Content must be able to reflect your enterprise quality, users and you build consumer relationship before, they will pass the content on the website of your products and services speculation, your website content represent your products, professional content will let users believe products and services and professional enough. At the same time, professional content often has the authority, your content may be many people quoted, links, virtually bring you adverti百度竞价推广ent publicity function. 具备原创性 这不止是版权问题，也关系到你的公信力。出色的企业有我们的见解，有话语权，假如你的网站只不过摘录其他人的内容，会叫人感觉你的企业也毫无建树。原创性的内容是打造你的话语权的非常重要渠道，任何企业都要通过专业文章，行业准则，白皮书等内容打造我们的权威。
This is not only the copyright problem, but also related to your credibility. Excellent enterprise have their own views, a right, if your website is only excerpts from the content of the others, can let a person feel that your enterprise also useless. The content of the original is to establish your right is the most important way, any enterprise should through the professional articles, industry standards, white papers content establish his own authority. 内容要完整 传统公司网站的建设步骤一般是如此，企业事先提供内容给设计职员，设计职员再将这类内容编排发布到网站。不少企业没办法一次就把完整的内容采集齐全，大伙总是说，这一段暂时没，等过两天再整理一下，同样，过两天的意思是，这段内容便永远缺失了。我见过无数内容残缺不全的公司网站，或者某个商品缺少图片，或者某段内容在默认语言版本中有，进入别的语言版本却空着，或者点击了某个下载链接却返回404错误。
Traditional enterprise website construction process is usually so, enterprise prior to the design personnel to provide content, design personnel then will these content arrangement released to the web site. Many enterprises can't once is intact content collection is complete, everybody often said, this a temporary no, wait until after two days to clean up, also, two days mean, this section will always missing. I've seen countless content incomplete enterprise web site, or a product without pictures, or a content in the default language version, into the other language versions but empty, or click on the download link back to 404 is a mistake. 你需要不断访问我们的网站，细心检查那些内容不完整的地方，假如某段内容不完整，与其放在那里让用户迷惑，还不如将它拿掉。同样，现代的 CMS 网站允许你随时补充你的内容，要持续地如此做。
You need to keep visit their website, carefully examine the information is not complete place, if a information is not complete, and let the user confusion in there, you will take off it. Also, the modern CMS site allows you keep supplement your content, to continue to do so. 内容要包括图文，但以文字为主有言道，片图抵千言（A PIcture Is Worth A Thousand Words），图片，表格，与必要的多媒体素材（视频，Flash，音频）等等可以帮你更好地表达，也会让你的用户不至于太枯燥，但这类素材不可过多，你的内容仍然应该以文字为主，过多的媒领会让页面非常难飞速打开。
Content to include the graphic, but with an text-based way, thousands of figure Is said , pictures, forms, and the necessary of multimedia materialand so on can help you better expression, will let your user not too boring, but these materials do not too much, your content should still to text-based, too much media will make the page difficult to quickly opened. 内容要体现企业的价值观 你不可用有违企业价值观的内容，一个供黑客用的网站可能包括一些系统破解文章，但如此内容无论怎么样也不会出目前Microsoft的网站。你的内容应该向访问者传递健康，积极的信息，网站是公众媒体，任何不当的言论都可能为你的企业带舆论方面的问题。
You may not use against the enterprise values of the content, a web site for hackers use may contain some system cracked the article, but such content anyway also won't appear in Microsoft's website. Your content to visitors should pass health, positive information, web site is the public media, any improper remarks may for your enterprise with public opinion. 要区别不同地域与文化的受众最基本的需要，假如你是一家国际性的企业，你的网站至少要包括一个英文版和一个当地语言版本，假如你的主要市场是，譬如说德国，那样，提供一个德语版本也不为过。不同语言版本之间的内容不是简单的互译，内容要基于当地的业务情况，文化与风俗，这一点，著名的杀毒软件制作商 Kaspersky 做得很好。
To distinguish between different regions and culture of the audience is the most basic request, if you are an international enterprise, your web site at least to include an English version and a local language version, if your main market is, for instance, Germany, so, provide a German version too much. Different language version of content between is not a simple translation, content should be based on local business status, culture and customs, this, the famous Kaspersky anti-virus software maker is very good. 企业资料（profile）是用户迅速知道企业的要紧渠道，你的历史，进步，营业额，你的主要业务，市场，雇佣情况等等，只须是可以公开的信息，都要让用户看到，要尽量详细。
Enterprise material is the user quickly understand the important way of enterprise, your history, development, performance, your main business, the market, the employment situation and so on, as long as it is public information, should let users see, to as much detail as possible. 公司动态，企业或行业新闻 这类内容应该出目前主页，用户一进去就能看到，这是维持你的网站持续更新的最好的办法，你的新品，新业务，展览计划，优惠活动，本行业的新闻，市场察看，商品路线图等等，通过这类新闻动态，让用户时刻感觉你的企业充满活力，你的业务在持续进步。你可以用企业 Banner 图片的形式，将最新动态制作成吸引人的图片，动画，Microsoft的网站每隔几天就会用一些很清爽的 Banner 图片展示他们企业动态。
These contents should appear in the home page, the user came in and can see, this is to keep your website last updated the best method, you of the new products, new services, exhibition plan, sales promotion, the industry news, market observation, product roadmap, etc., through these news dynamic, let users time feel that your enterprise full of energy, your business in sustainable development. You can use the enterprise Banner picture form, will the latest dynamic make attractive pictures, animation, Microsoft's website every few days with some very pure and fresh Banner pictures show they enterprise dynamic. 团队信息肯定将你的团队资料发布到网上，假如一个用户对你的商品有兴趣，他对你的团队也会充满好奇，为何不满足他们，同时，假如能亲眼看到商品团队，不少用户会打消对你的商品的疑虑，团队信息可以增强你商品的透明感。团队信息可以包含团队的教育背景，行业历程，专业造诣与他/她在团队中所起有哪些用途。假如你的团队成员有我们的博客，也可以提供他们的博客链接。
Some will your team material on the web, if a user to your product interested in him, and to your team will also be full of wonder, why don't meet their, at the same time, if we can see the product team, many users will reassure on your product doubts, team information can enhance your product with clear. Team information can be included team education background, experience in the industry, professional attainments and he/she's role in the team. If your team members have my own blog, also can provide their blog link.你的商品或服务这是公司网站必不可少的，商品和服务信息要足够详细，事实上你在这方面的内容投入应该永不停息，只须你的商品在改进，新品在开发，新服务在发展，你就应该随时将这类新的内容展示给用户。商品资料包含商品规格，特征，在相同种类商品中的优势，劣势，商品的尺寸，材质，包装，价格（或者至少是价格范围），图片，生产周期，不要等用户打电话来问，你应该让用户直接在网站上获悉你以为需要在电话中才能说清的东西。 This is essential to the enterprise web site, product and service information to detailed enough, in fact you in this aspect content into should never sTOP, as long as your product in improvement, new product development, new services in the development, you should always will these new content shows to users. Product information including product specifications, characteristics, in the similar products in the advantage, disadvantage, product size, material, packing, price , pictures, production cycle, don't wait for the user calling to ask, you should let users directly on the website realized that you think needs in a telephone call in to clear things. 服务与支持 公司网站愈加成为企业提供服务与支持的中心，你在电话中向用户反复解答的各种问题，都要在服务与支持中体现，这可以用户在24小时之内随时获得帮助。服务与支持内容可以包含商品文档，用方法，疑难排解，安装与维护说明等等，企业应当不断积累服务与支持方面的内容，并对这类内容组织，整理，规范，形成完整的商品常识库，这可以显著减少人工支持的本钱和重压。
The enterprise website has become more and more enterprises to provide service and support center, you on phone users to answer all sorts of problems repeatedly, should be in service and support in reflect, the users can at any time in 24 hours to get help. Service and support the content may include product documentation, using skills, troubleshooting, the installation and maintenance instructions, and so on, the enterprise shall be the accumulation of service and support, and the content of the content of organization, organize, norms, form complete product knowledge base, this can significantly reduce artificial support cosplayts and pressure. 你的商品或服务的扩展常识除去常规的商品常识，你还需要对这类常识进行延伸，你可以通 过专业文章，白皮书等方法，发表你在行业中的造诣，扩展常识可以提升你的企业在行业中的权威并取得话语权，这类内容需要有肯定的见地，能取得行业认同，你也可以将这类文章在别的媒体发表，并提供对你网站上类似内容的链接，这也是提升你站点 网站优化 排名的最好的渠道。
In addition to conventional product knowledge, you also need to extend these knowledge, you can be connected the professional articles, white papers way, express your in the industry's attainments, expanding knowledge can improve your enterprise in the industry's authority and win the discourse right, these content will need a certain insight, can win by industry, you can also will these articles published in other media, and provide for your web site similar content link, this also is to improve your site ranking of the best way of 网站优化. 商品的购买和营销信息要让最后对你的商品动心的用户了解怎么样去购买你的商品。你可以提供你在各地的商家的详细联系方法，你的专卖店的地址，电话，交通，营业时间，你的商品的订购细节，官方报价格，付款方法，派送或发运方法，这类内容需要精准，细致，这类内容的买家马上成为你的正式用户，是你前面苦心经营的结果，绝对不应该在这里让他们走掉。
To make ultimately for your product of impressive user know how to buy your products. You can offer you in the distributors around the contact details, your store address, telephone, traffic, the business hour, your product order details, the guiding price, payment, delivery or shipping way, these content need precision, meticulous, the content of the consumers will become your formal users, is your front elaborations of the results, should never be here let them walk off. 网站帮助信息 一点也不奇怪，常常有一些网站叫人摸不着头脑，你不了解应如何用它们。对一些界面不是非常明显的网站，应该包含便捷的帮忙信息，帮助用户用你的网站，这类帮助信息应当很准时（Handy），你在不知所措地时候，能立即找到。绝对不要象传统软件那样，将所有帮助信息编译到一个庞大的文件里，让用户自己找，帮助信息应当就在用现场或附近。
Not oddness, often some of the sites make people confused, you don't know how to use them. For some interface is not very obvious web site, should include convenient help information to help users use your web site, these help information shall be very timely , you are at a loss, can find immediately. And certainly don't like traditional software that, will all help information compiled to a huge files, let users find their own, help information shall be in use or near the scene. 容易见到问题及解答（FAQ） The common problems and solutionsFAQ 内容应该放在很显眼的地方，FAQ 是帮助用户飞速上手的最好渠道，由于 FAQ 是绝大部分人关心的问题及解答，有经验的用户来到一个新公司网站会直接去找 FAQ 以便飞速知道他/她想了解的东西，由于绝大部分用户没耐心去一页一页地浏览你的内容，他们会看看别的人都问过什么，与你是如何回答的。
FAQ content should be placed in very conspicuous position, FAQ is to help the user to quickly get optimal path, because most people care about is FAQ problems and solutions, experienced users to a new enterprise web site will go direct to the FAQ about him/her to quickly want to know things, because most users don't have the patience to a page and a page of browsing your content, they will see other people have asked what and how did you answer.
法律声明（版权，隐私条约，用条约，免责声明等） Legal statement虽不是每一个企业都有法律顾问，但你总能找到一些合适你的声明内容，结合你的实质状况，将这类声明放到你网站的底部，它们可能没多少很显示用处，但在万一出现纠纷的时候，这类声明可以减少你的麻烦。
Though not every company has the legal adviser, but you will always find something suitable for your statement content, with you and the conditions of these statements in the bottom of your website, they may not have much very show use, but in one thousand when occurrence dispute, the statement can reduce your trouble. 职位空缺与招聘信息 假如你曾被评为最好雇主，将招聘和职位空缺信息放到我们的网站，比放到专业招聘媒体或许更有效，能主动到你的网站探寻工作机会的人一定对你仰慕已久，你应当看重这类有心人。
If you have been recognized as the best employers, will recruitment and vacancy information on your own web site, than in professional recruitment media may be more effective, able to take the initiative to your site looking for the opportunity to you must admire already for a long time, you should pay attention to these willingly. 专用于大顾客和合伙人的内容你可以在网站上开辟专门的地区，供你的 VIP 顾客或合伙人用，你可以为不同顾客提供个性化内容，这种服务体验是很让顾客舒心的，我的一个 Comsharp CMS 顾客便在他的网站上为大顾客打造了一个订单跟踪系统，每一个客人的每份订单，都发布在上面，包含订单日期，商品，金额，运期，装运资料，装运单据副本，付款状况，一清二楚，每一个顾客只须用他们我们的帐户登陆，就会看到自己所有订单的实行状况。我另有一个 Comsharp CMS 顾客从事工艺礼品出口业务，他们的商品针对不同市场，他为不同市场的顾客提供了不一样的商品目录区，顾客登陆后，只看到与他们有关的商品资料，不只节省了时间，还防止了角逐对手对机密资料的窃取。 假如你是上市公司，你应该公开上市资料 你的股东，董事会成员，你的股份分布，股票价格，财务报告，收益，分红等等资料，上市公司需要透明感，你需要将这类需要对股东公开的资料发布到网站上，并随时更新。
You can open up on the web site specific area, for your VIP customers or partners use, you can for different customers with personalized content, this service experience is very let customers of shu xin, one of my Comsharp CMS customer and on his web site for large customers to establish a order tracking system, each guest for each order, were published in the above, including order date, product, amount, shipment date, shipment material, copy of shipping documents, payment status, be clear at a glance, and each customer as long as their account login, you will see all order implementation. I have a Comsharp CMS clients engaged in export business gifts, their products for different markets, he for different market clients with the different product catalogue area, client after landing, see only and their related material, not only saves time, avoids the competition of confidential information to steal. If you are a listed company, you should be public material your shareholders, the members of the board of directors, your shares distribution, stock prices, financial report, profits, pidends and so on material, the listed company need transparency, you need to put these must be to shareholders public material released to the site, and updated. Blog, BBS, Comments 等动态内容 你的网站上也可以提供团队成员的博客，公众讨论区，职员交流地区，同顾客的交流区，用户评论等内容，这类动态内容让你随时知道用户的需要和抱怨，以便准时改进我们的商品和服务。
Your website can also provide team members of the blog, the public discussion forum, staff communication area, with the customer communication area, the user comments and the content, the dynamic content so you can learn the user's needs and complain, so that to improve their products and services.
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